Has the thought of starting a blog ever crossed your mind? Maybe now is the time to take action.

The number of people joining the blogging community is increasing every day. Blogging is more than just writing an article and publishing it. Blogging acts as a medium to build credibility, earn an income by monetizing your content, connect with people and most importantly, it’s a great way to boost your business as it’s proved to be a great marketing strategy to increase online visibility and brand awareness. 

Blogs are free and available to anyone with internet access. They have become the go-to source of information for many, which means we can attract a lot of people through blogging.

There are numerous reasons why you should start a blog and why it might be the best decision you make. Here are 11 of my picks from experience:

Establishing Authority

establishing-authority-with-blogging

Once you start a blog, you become a source of information to people and thus create a relationship with your readers. In order to establish this authority, it is important to build trust and to make sure that you are consistent with publishing quality content with appropriate knowledge in that particular field. People will automatically follow your lead when they know that they can rely on you for information.

Helps you boost your career

In the era that we live in, having a refined resume is simply not enough. Industries today are always looking for something that makes you stand out from the rest like a spark that makes you shine. A link to your blog would complement your resume and show how well versed you are in a particular field. For instance, if your field is finance, a blog will help show your level of expertise by the articles you publish relevant to finance.

Helps build a personal brand

The way you express yourself, right from the language you use to the knowledge you spread, you start to build an image and reputation for yourself in the eyes of your readers. Building a personal brand is about marketing yourself as a brand and promote yourself in your field of expertise. It all comes down to establishing authority. 

 As your personal brand develops, you build credibility and become the go-to person. People began to trust you as their source of information based on that particular field. You will attract clients, jobs, and opportunities. In order to do that you have to get people to trust you and reach out to you when they have queries and what better way to do that than to start a blog to connect with them?

Blogging for business

Blogging is undoubtedly a great platform to promote and grow your business. Content writing has become an effective strategy when it comes to marketing and therefore companies have embraced the blogging culture to connect with B2B and B2C marketers nowadays. 

According to Hubspot, “Companies that had published 401+ blog posts in total got about twice as much traffic as companies that published 301 – 400 blog posts.”

The benefits of blogging for business are plenty ranging from building brand awareness to marketing products and services in order to increase sales. Blogging helps reduce marketing costs by over 60% and is a great way to build relationships with your target customers. Writing in-depth about your business tends to generate customers and makes you, as an entrepreneur, more approachable. With your blog, you can keep customers updated about the current offers and new launches which is a great way to get them more involved. 

Helps improve writing skills

We are all aware that practice makes perfect and it could not be truer in this case. Initially, you might not be able to write as effectively as other bloggers. But once you start a blog and as develop the habit of regular writing, you will learn to put your sentences together in a better and proper manner, especially when you have feedback. You will notice the difference in your writing when you look back at past work and realize how far you have actually come. 

I am an average writer but I can see my writing getting better and better each day as I keep blogging. Think of it as self-growth where you accept criticism from your readers and learn from it.

Related: Grammarly Review 2019: Improve your writing as a Content Marketer 

Personal Development

Blogging encourages personal development as it allows your level of creativity and confidence to grow with each post. It will turn you into a deep thinker as you start to analyze your thoughts and ideas and the way you want to communicate the same to your readers. It is known that blogging also improves your memory as the thinking muscles in your brains are flexed. 

Maintaining a healthy lifestyle is crucial when it comes to being a successful blogger which includes habits such as exercise and proper diet along with good mental health to keep you steady so that you are able to organize your thoughts in an effective manner. 

Improves your learning curve

With each topic you cover, you’ll gain more insight from the research you do which helps you form a stance or takes sides. Research is intellectually rewarding if done in a proper manner. You will learn to differentiate between false claims and understand the biases surrounding your topic. The more knowledge you gather, the more you can elaborate on your views and understandings through your blog. 

Interacting with other bloggers and readers will also help you improve. You’ll find yourself becoming well versed with current happenings and relevant information which will improve your thinking capability day by day. 

Related: How to Research for a Blog Post

Improves your marketing and technical skills

Marketing is the main reason why some bloggers are very successful today. The way you promote products and services through your blog will improve as you connect with other influencers and promote their stuff whilst getting them to promote yours.

For technical skills, knowledge of photo editing is the basic requirement as blogging platforms such as WordPress comes with built-in themes to choose from unless you want to customize it to your own liking, then you will have to learn HTML coding and as well as CSS (cascading style sheets). 

Network – Build relationships

Blogging is the perfect way to network with new people and build relationships. It creates a space where you can share your ideas and find people who want to listen to what you have to say. Once you have an established blog with a good number of subscribers, you will generate more feedback in the form of emails, follows, likes and comments on your blog as well as on other social media platforms which is a confidence booster. 

In addition to this, it will help you connect with other influencers and experts in your industry and will result in healthy collaborations which will take your blog to the next level and boost your career.

Earn money from blogging

Even though you have a full-time job and are blogging as a hobby, making a little money on the side could be really useful. Don’t be under the impression that the moment you start a blog you’ll make money because this takes hard work and consistency. Once you have gained a number of subscribers, you can monetize the content with an effective strategy. 

Affiliate marketing is the most common way to earn an income for bloggers that are just getting started. You promote other people’s products, through an affiliate network and thus earn a commission if people buy the product through the link on your blog. To learn more about affiliate marketing read this post  Affiliate Marketing Made Simple: A Step by Step Guide.


In addition to this, bloggers make money by advertising on their blog (using Google AdSense) as well as accepting sponsors if they’re reviewing products or services. If blogging is your passion, this might simply become the best career choice.

A medium to give back to society

Blogs are an open-source of information available on the internet. Each time you share your thoughts and ideas through a post about any topic, you are inspiring and educating someone out there. In a way, you are providing a social service through your writing ability. 

You are a source of information with every article you write and publish. The fact that your readers are benefiting from what you share and find it helpful is simply amazing. Your blog can be about anything that will solve a problem which you can’t address face to face but with a simple click. It can be a simple recipe for soup or some therapeutic advice to those going through a tough time and no matter what it is, you are still being of help and giving back to society.

Conclusion

Blogging is a very powerful tool in today’s internet generation. From helping you grow your business to helping you skyrocket your career, blogging can do it all. When done properly, blogging can be life-changing.

Starting a blog has been already changing my life and it can change yours too!

Are you ready to start a blog? Click here to learn how to build a blog in 10 minutes.