Emails are evergreen. They are widely used by masses of all age groups. In fact a report stated that more than half of the world’s population uses email for their corporate communication. By 2023, email user’s numbers are going to touch a whopping 4.3 billion. These statistics and facts are just a sheer validation that emails are here to stay. This very reason makes Email Marketing a great strategy for businesses.
Email Marketing is sending out emails to your clients and prospects. It is an effective way of communication because you interact with your audience almost one-to-one. This simple marketing technique is a powerful avenue to establish a sturdy relationship with your contacts. Email campaigning also plays a major role in increasing your Customer Lifetime Value.
It is hands down one of the most cost-effective digital marketing strategies and has one of the highest ROI. And the best part is that you can do most of it for FREE.
Here is a list of 5 best email marketing tools to help you get started for FREE.
Sender has a large customer base from big and small businesses alike. With 40,000 customers and more than 30 Million Emails deliveries every day, Sender is here to stay.
Sender is tailor-made for e-commerce. The custom made integrations let you to effortlessly add the products to your newsletters. The software is equally efficient for other business models as well.
It has other additional features like the push-Notifications, transactional and automated email sequences, API integrations, and an easy to use drag & drop subscription.
Sender’s strength lies in the generosity of its free plan. With Sender, you will be able to send up to 15, 000 emails to 2,500 subscribers every month.
Mailchimp is an effective tool for sending bulk emails to a stable set of recipients on a regular basis. It has been empowering small businesses to strengthen their customer base.
MailChimp has an extremely user-friendly interface that lets you create contact lists with ease. Efficient scheduling and accurate Analytics are also the key assets of the software. However, a major part of the credit for its desirability goes to the range of email templates that the tool offers.
The basic (free) plan includes up to 2,000 contacts and 10,000 sends per month, with a daily send limit of 2,000.
MailerLite lets you send beautiful emails to your customers. This is also backed by excellent customer support.
MailerLite integrates with several other third-party tools, making it easy for small businesses to create automated systems. The tool also provides step-to-step tutorials. Such educative videos make it very easy for the laymen.
MailerLite’s free plan includes 12,000 emails per month for up to 1,000 subscribers. However, the paid versions are also quite modest.
Omnisend is an email campaigning platform built for eCommerce. It has powerful automation features.
Personalized messaging to customer data and campaign engagement are two prominent advantages of Omnisend.
The Follow-up campaigns are also quite effective with decent Analytics and reporting. The template creation is also pretty simple and is an asset for non-marketers. However, the available templates are limited.
The free plan lets you send a whopping 15,000 emails per month.
The cloud-based email marketing and marketing automation tool is a recent in the market. It is well suited for small-to-medium businesses.
SendinBlue has a user-friendly interface with drop and drag email editor. There is no limit for the number of contacts, making it one-of-it’s-kind in the market. Its reports and Analytics are highly reliable and efficient.
SendinBlue offers a free package that allows you to send up to 300 emails per day for an unlimited number of contacts.
For beginners, I would personally recommend Mailchimp with regard to its extremely user friendly interface. It is also very popular and has multiple features.
However, the Sender’s liberal packages make it the best choice for businesses of all kinds. It is extremely pocket friendly and has decent features. Its free plan lets you send up to 15, 000 emails to 2,500 subscribers every month.
Are you ready to start email marketing for your business? Let me know in the comments below that is your favourite email marketing tool and why?
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