Online Marketing is evolving every day as well as the number of techniques involved. The only way to stay updated is to get hold of anything new and informational. Books are known to be the best medium of in-depth information, as a result, reading is an excellent way of intercepting knowledge. Most of the successful people in the world are known to have an extensive habit of reading.

There are plenty of marketing books out there to choose from. Some of these books are about the human psyche – what motivates people to take action and such. Other books contain the various aspects of what goes into making a website profitable – SEO, affiliate marketing, CRO and more.

I have compiled a list of 7 of the best marketing books every marketer should read, regardless if you’re a beginner or a professional.

1) Jab Jab Jab, Right Hook – Gary Vaynerchuk

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Gary Vaynerchuk is a 5-time New York Times best-selling author, entrepreneur, speaker and internet personality. Vaynerchuk is widely known for his work in digital marketing and social media as the chairman of VaynerX, a New York-based media and communications company and the CEO of VaynerMedia. He is also an investor in companies like Facebook, Twitter, Tumblr, Venmo and Uber.

In his book, Vaynerchuk uses boxing analogy of jabs and right hooks and applies them to digital marketing strategies. It has gotten highly difficult for companies, big or small, to tell their stories in this chaotic social media world. This book makes it a little easier with its enlightening ways of showing how to do it rather than just narrating.

Throughout the book, he emphasizes on how to share content in a proper context on various social media platforms to communicate effectively. He believes that most brands don’t understand social media marketing and this book has examples to prove it. In addition to this, he says that brands these days are throwing many right hooks to sell and self-promote rather than jabs that resonate with followers on an emotional level.

What you will learn
  • How different social media platforms work
  • Engage with customers and build trust
  • How to stand out from the rest to build brand awareness
  • How to use social media to create brand loyalty

2) Permission Marketing – Seth Godin

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Forbes describes Seth Godin as a demigod on the Web. A best-selling author, successful entrepreneur and a high-profile blogger. He has produced several critically acclaimed and attention-grabbing books over the years. When I learned that Permission Marketing was published in 1999, I wasn’t initially too keen on it. 1999, in computer terms, is basically the Stone Age. Although, the basic concept of this marketing book is still valid in today’s world. Marketing allows marketers to advertise to customers when they give permission to do so whereas interruption marketing is basically spam.

Seth focuses on the main aspect of “short-term profit kills off long-term profit”. Some would argue that the book contains ideas already known to us but it is a perfect reminder of how important they are. If you want to know how to effectively market your business today, you need to read Permission Marketing. It’s just as relevant today as it was in 1999 and will definitely be for a long time.

What you will learn
  • To develop long-term relationships with customers
  • Increase brand awareness without spam
  • Increase sales
  • How to market your brand without cluttering

3) DotCom Secrets – Russell Brunson

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After working with thousands of businesses, Russell Brunson shares his experience and techniques through this book. DotCom Secrets contains all the recipes you need to generate online leads. From marketing funnels to sales scripts, it is jam-packed with strategies you can apply to grow your business.

If you are well versed in Digital Marketing, you’ll see there is nothing new to learn. However, the techniques of being an online entrepreneur are explained precisely. This book is well structured and his writing is concise while being overall easy to read and digest.

One of the things that stuck with me is Brunson’s idea of the Value Ladder. When someone buys something from you, they will likely enjoy other things you have to offer and are willing to ascend your Value Ladder. I have managed to learn a great deal from this book hence why I recommend it.

What you will learn
  • How to identify your ideal customers
  • Boost your business growth
  • How funnels sales work
  • Generate leads to your business

4) Epic Content Marketing – Joe Pulizzi

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Joe Pulizzi is a content marketing evangelist, speaker, and author. He is the founder of Content Marketing Institute which produces the largest in-person content marketing event: Content Marketing World. Who better to guide you step by step through the process of content marketing?

This book is essential for those willing to know more about Content Marketing. Joe offers guidelines to develop stories that help engage with customers. Content that convinces them to take action instead of coercing them. It aims to attract prospects and customers with the content they want.

I found this marketing book highly encouraging as Joe’s principles about content writing have helped me as a marketer. This book will truly influence your career as a content marketer as it has a wide approach and is written with ease.

What you will learn
  • How to apply content marketing to grow your business
  • Various content marketing strategies
  • How to engage with your audience
  • How to write stories that connect with potential customers
  • How to become a trusted expert

5) Blue Ocean Shift: Beyond Competing W. Chan Kim and Renée Mauborgne

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Blue Ocean Shift is the follow-up book of Blue Ocean Strategy written by renowned professors W. Chan Kim and Renée Mauborgne. Its pages are full of brand new concepts. They tell you how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space.

I do not exaggerate when I say there is a lot of competition in the world of business today. Many companies desire to be better than the other. Kim and Mauborgne show you why you don’t need to focus on the competition or put up with unfavorable conditions. The book contains examples of how companies have made the shift and created new markets using strategies from it.
One of the best marketing books and a must-read for managers, leaders, and entrepreneurs of all fields. The more you read, the more it will inspire you to succeed. You will learn what works and what doesn’t. Blue Ocean Shift is likely to take you and your business to new heights.

What you will learn
  • What people want and how to deliver it
  • What people don’t want and how to eliminate it
  • Not to focus solely on competition
  • Identify the non-customers
  • How to appeal to customers as well as management

6) How to Build Websites that Sell – Peep Laja

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Every business has a website today but not every business has a website that converts. When it comes to websites, there are many factors that affect the psychology of the visitor which makes them take actions that we want them to. Unless you have a Conversion optimized website, your website is more of a liability than an asset to your business.

Peep Laja highlights the points on how to build a website that converts in his well researched and scientifically backed book “How to Build Websites that Sell”.

Peep Laja, being an expert in this field, is best known as the founder of ConversionXL, a conversion optimization agency. He shares his own experience and real examples, case studies, screenshots and more in this book. He advises that building a website should not be based on guesswork but should follow ‘The Scientific Approach’. If you want to build a website that converts, this is a book you must read.

What you will learn
  • Science of turning visitors into paying customers
  • To optimize your website for conversions
  • To boost your sales through your website
  • How to build a conversion-optimized website

7) This is Marketing – Seth Godin

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Here is the second book by Seth Godin that I have recommended in this post. It’s hard to write about marketing the way Godin does so consistently by keeping up with the current trends. Without a doubt, Seth is indeed a marketing pioneer.

Seth reinforces most of the things you already know about marketing. In a world where likes numbers and mass is everything, he stresses the fact that mass isn’t everything and influence always wins. “This is Marketing” shows how marketing changes people through stories, connections, and experience. It further teaches you to find your smallest viable audience – the minimum number of people you need to influence to make it worthwhile.

Like Permission Marketing, this book is timeless. I believe that “This is marketing” will still be relevant a decade later no matter how much marketing changes. If you are a part of this field, I highly recommend this book.

What you will learn
  • Build trust and permission with your target market
  • Identify your smallest viable audience
  • Whom you should target your offerings to
  • Solve your customer’s problems as a marketer
  • How not to use mass or spam as marketing strategies

CONCLUSION

It is highly crucial to have wide knowledge about your particular field, as a result, gaining knowledge is the ultimatum, This is where books come in. They have a timeless appeal and will always be a credible source of information.

These 7 marketing books, can help you to develop the best strategies you need to succeed in this particular sector. As you dig deeper, you will gain more insights on the various features that marketing has to offer.

Comment below what your favorite marketing book is. Also, let me know in the comments below if I have missed any worth reading and informative book in this blog post.